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Ask a Content Strategist: What’s the Difference Between Sponsored Content and...
As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It’d be a waste for other people in the company to spend all day contemplating the...
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Ask a Content Strategist: Where Should I Distribute My Content Marketing?
Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content...
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Ask a Content Strategist: How Do You Keep Coming Up With New Story Ideas?
It’s almost September, which means a few things: I’m going to have to stop wearing tank tops in the office; Joe Pulizzi just dropped off 17 orange suits at the dry cleaners; and it’s time for another...
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Ask a Content Strategist: How Do I Monetize My Content Marketing?
As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this....
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Ask a Content Strategist: How Do You Create Good Content in a Boring Industry?
Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. In truth, I can’t believe that it’s been five years. When we held the first...
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Ask a Content Strategist: How Do I Scale My Content Marketing Program?
My buzzword of the year is “scale.” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any...
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Ask a Content Strategist: How Do I Stand Out From My Competitors?
Sometimes, this graphic haunts me. This insane supergraphic (via Scott Brinker) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only...
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